Judy's communication breakdown.

"Marketing is not an event, but a process. ... It has a beginning, a middle, but never an end ... You improve it, perfect it, change it, even pause it. But you never stop it completely. "
~ Jay Conrad Levinson

Read and enjoy beautiful photography by Judy's dad (sans the Golden Gate bridge photo).

Agency-to-Agency Support

If you are a restaurant developer, experiential designer or a fellow marketing or PR consultant, Judy can be your partner in building successful projects. She is available to support you as a fellow strategist, copywriter or media relations representative. back to top

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Marketing Services

So, you have a product or service. Now what? Remember, just because it's there, doesn't mean people will come. That's why it takes a deep process of identifying the tastes and buying habits of your target audiences. After that, it's all about shameless cheerleading to get the word out while maintaining the balance of tasteful and ethical versus overly done promotion. Marketing can include anything from small events to offline and online promotion to media inquiries. back to top

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What is brand strategy?

Your brand is the complete experience you offer your customers. And every marketing element you select—from your graphic design to the style in which you write your copy to where you market your products—will tell your audience who you are and what sets you apart from competitors. With a well thought-out marketing plan, you can impress upon your audience the unique qualities of your business and further maintain customer loyalty while attracting new clients. back to top

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Web Content

There's writing and then there's Web content. More than just concise copy, your online content should drive traffic to your site. Using key words and elegant, brief descriptions in your Web content, the chances of potential customers not only visiting once but also coming back for more, will increase. back to top

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News Releases

Concise catchy headlines and the who, what, when, where, why and how. Judy Asman has experience on both sides of the media desk. Let her help you strategize how to target the media and take action. Judy will identify the information-seeking habits of your consumers and perform a targeted publicity campaign. back to top

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PR Events / Tastings

What better way to launch a product or publicize your service than through a customer appreciation or press event? Judy can coordinate intimate events (audiences up to 200 people) and ensure all touch points illustrate your brand. back to top

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Corporate Identity

Who are you? No really, who are you? While this question might get you thinking about The Who's classic song and the CSI intro, it's important to ask yourself this question when defining your corporate identity.

What are you showing the world with your current marketing products—your Web site, letterhead, business cards and brochures? Are they consistent—using the same look and similar copy to develop a strong identity? Or are there multiple pieces that convey something different? Do they speak to the audience you want to target? Or are they too feminine, too masculine, too young and edgy or not sophisticated enough?

Once you create materials that confidently state who you are, your target customers will sense your audience loyalty. They'll know that you get them. back to top

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Buzz Marketing

Word-of-mouth, guerilla marketing, you tell two friends, and so on. This is one of the most effective (and cost-effective) strategies for marketing. But how will you plant that seed to get the buzz going? With experience in public radio, cable television and non-profit publicity, Judy is experienced in implementing low-cost but high-impact marketing promotions campaigns. back to top

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Corporate Communication

Successful companies know their employees are their most important audience. That's why crafting straightforward communication is important to keeping them engaged in company objectives. Newsletters, management e-mails, company intranet and management presentations are some of the strongest vehicles to use when talking to your employees. Not to mention talking points for the one-on-one approach between managers and their employees. back to top

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Video/Radio Script Writing

Writing for the ear and writing for the eye each requires a different mindset. The former requires brevity without compromising the thoroughness of story-telling. At the same time, inflections and careful wording must inspire emotion and support audio-visual elements. back to top

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Editorial Services

Did you ever wear "holy socks" as a kid? You know. Socks that had holes in them?

In the world of writing, there's such a thing as a "holy article," where much of the pertinent information is there but not enough transitions or correct phrasing to make the piece comprehensible. In other words, articles with holes in them. Perhaps you have a workable piece but without the correct grammar usage according to the credible standard and style guides.

In each case, you might need a fresh outside eye, as well as an expert in copywriting styles, to help you make your piece pristene and ready to show the world. back to top

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Web Site Design

Using a simple and elegant site design, you can start attracting a new client base with a Web presence. With a strong focus on text and content-driven pages, you can use elegant copy, key words, images and Internet video to start attracting information-hungry individuals, while employing a special outreach focus. Need a shopping cart or a dynamic site with robust functionality? Judy's got people who can help build a site that makes for easy and pleasurable shopping and navigating. back to top

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Search Engine Optimization

Beyond an attractive and functional Web site, it's important to have content and meta tags that encourage higher page ranking. This way, consumers who are searching for the products and services you provide can find you. With search engine optimization, the chances of your targeted audience visiting your site once as well as coming back again will increase, and you can do this without allocating a huge budget for online ads. back to top

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Internet Video

Have you noticed? In the era of "broadcast yourself," Internet video has become a highly influential medium for promoting products and services and engaging site visitors. In addition, videos are a verstatile marketing piece, which you can post and broadcast in places other than your own Web site. back to top

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Turnkey Solutions

Do you need it all? A highly qualified team that includes a marketing consultant, copywriter, Web designer, Internet video producer, graphic designer and printer can help you sleep at night with a full-service marketing package. No sense lining up those vendors on your own while trying to unify them to meet your objective. Judy Asman Communication can bring all of that to the table for you and lead successful marketing-communication programs. back to top

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GREAT MARKETING STARTS HERE.
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Marketing / Publicity

Editorial

Brand Strategy

"Rich people are almost always excellent promoters. ... What's more, they're skilled at packaging their value in a way that's extremely attractive."~ T. Harv Ecker