Judy Asman

WEBSITE WRITER, TECH SAVVY DIGITAL MAVEN

SUMMARY

Website writer and tech-savvy digital maven who helps clients connect with their audiences using clean, crisp copy, catchy headlines and words that sell. Proficient with a number of software applications, content management systems and social media platforms.

SKILLS AND ACHIEVEMENTS

Familiar with numerous style guides such as Yahoo!, AP, Chicago and Elements of Style.
Dedicated to meeting deadlines with accuracy and respect for the message.
Familiar with HTML, content management systems and Facebook apps that enable users to add their own copy.

Used social media to enhance customer satisfaction during an annual nurse conference.
Results driven, energetic, resourceful and hands-on individual with a strong service orientation.
Participated in award-winning efforts in editorial roles and as community service coordinator.
Voted Most Creative in high school.

Website Writer, Social Media and SEO Specialist

Judy Asman Communication, Orange, CA (May 2005 - Present)

Helping clients close communication gaps with customers using great web content writing and words that sell. * Using key words that boost page rank on Google, bing and Yahoo! * Generated 75% of independent contractor business through transparent knowledge sharing on social media platforms. * Founded The Astute Recorder (dot com), which covers food, leisure and preservation. Writing styles include in-depth, informational, opinion and first-person or conversational; oversaw a group of contributing writers and edits for grammar, relevance and style. * Helped local and regional magazines build audience loyalty as a contributing lifestyle writer or leisure columnist.

AACN Bold Voices Managing Editor / Social Media Strategist / Communications Specialist

American Association of Critical-Care Nurses, Aliso Viejo, CA (January 2010 - December 2011)

In this role, I served as AACN Bold Voices managing editor, eNews editor and social media strategist/community moderator. Wrote and edited for these two membership publications, portions of the organization’s website, and the organization's Facebook and Twitter pages. * Edited articles from freelancers for flow and relevance. Created writer's guide and mentored writers. * Implemented social media strategies. * Embodied the digital voice of the AACN brand. Communication with Facebook likers and Twitter followers lead to customer satisfaction, including shifting dissatisfaction to delight. * Coedited the APEX award-winning publication NTI Voices at the 2010 National Teaching Institute & Critical Care Exposition.

Senior Communications Specialist

Southern California Edison, Rosemead, CA (August 2002 - May 2005)

Managed printers, graphic designers and contributing writers to produce internal-communication tools such as brochures, videos and other collaterals. * Worked with teams throughout the company to communicate new technology changes, regulatory issues and corporate safety rules. Audience numbers were between 4k – 15k employees. * Strategized messaging and content that aligned with the corporate vision using a style that was easy-to-read, concise and engaging.

Communications Specialist

Ricoh Electronics, Inc. (October 2000 - April 2002)

Designed and implemented volunteer community-services projects; led the organization to earn a Points of Light citation for excellent volunteerism and corporate responsibility; participated in community teams with members from other organizations throughout Orange County to produce volunteer events. * Managed and edited four employee publications, which we circulated to 1,500 employees in one location plus subsidiaries throughout the world; reported on U.S. manufacturing operations of parent organization Ricoh Company Ltd., Japan, which included copiers and thermal paper. * Wrote news releases and pitched the media to publicize the company’s environmental and community relations efforts.

EDUCATION

Master’s of Arts, Journalism and Public Affairs, American University, Washington, D.C.

Bachelor’s of Arts, Mass Media Studies, University of San Francisco, San Francisco, Calif.